it is unbelievable how fast a year passes especially because the fashion show of Ella Deck and Friends is stuck in mind as if it was yesterday. Probably this feeling is based on the fact that I have not separated from Ella Deck's fashion show for the whole year. Right after the fashion show I made acquaintance with Kristine Dölle, the head behind the sports- and streetwear label ZurfDay which introduced the fashion show last year.
The chemistry was right between the two of us. Of course, we are working in two different fields of fashion but from our first talk I have recognized that we are sharing the same points of view. This may be based on the fact that we have been going through the same way and value every good thing (supportive people, mentionings by others, good feedback et cetera).
Ever since Kristine and I met last autumn the Rödingsmarkt street between the modernized Harbour City and the old town of Hamburg has become our favorite place to meet. Since then this place has become meaningful for me because it always reminds me of Kristine, ZurfDay and all the positive emotions connected with them. Back then she has still suffering from a broken leg and pitied that because of that she was not able to walk elegantly through the catwalk like the other fashion designers and everyone who was involved in the fashion show of Ella Deck and Friends. I am happy to let you know that meanwhile she is fine again and ready to create more fashion for the new season.
Every good relationship needs care and every good person will leave its mark on another person for the eternity. Even despite a busy life. Just like me Kristine Dölle is more than involved in fashion. Therefore she has a twice as much busy everday life. Nevertheless we managed to come together for a collaboration.
With the following interview I am happy to introduce you to Kristine Dölle, the creator of ZurfDay.
Fall4Me: Dear Kristine, first of all tell us a little bit about you: where do you come from and how would you describe yourself with a few words?
Kristine Dölle: I grew up in Travemünde, so a real coast-kid, therefore probably also the love towards beach and sea.
As graphic designer I have already lived in Hamburg for very long, on holiday however I cannot go without beach or sea!
What was the origin of ZurfDay? Where does the name come from?
ZurfDay was born when we were on our way to south France to the surf holiday by our Bulli [Volkswagen Type 2] - I have created a t-shirt with the sharks ( our current logo) for my boyfriend. The enthusiasm about it was so huge that we have been thinking of what could develop from it for the whole holidays... :-) And so ZurfDay came into being :-)
"A ZurfDay t-shirt combined with elegant pants or a blazer is not able to imagine for the office-outfit."
What does fashion mean to you personally in general?
Fashion for me is a big part of my life, it is not necessarily the Haute Couture or high fashion but the usualness, the casuality and a feeling of freedom.
On your Facebook page you have already announced „autumn stuff“ - what can we expect from ZurfDay for the season coming?
For autumn it is to be colorful on ZURFDAY.de. At the moment we are experimenting with colors. Be surprised!
Where have you collected the inspiration for your autumn stuff?
The inspiration is lying in the colors of autumn, the leaves that are now running colorful from green/orange up to red, they reflect themselves i.e. in our new Color-Peace shirt for girls.
How are the products of ZurfDay crafted?
We are buying rough, on which we especially look after the quality and the substainable production. We are refining the products with our images. Either in silk-screen printing or with different plots as i.e. on our ZurfDay Premium hoodie.
Some items, such as our beanies and selected hoodies however are as well handfolded, that means that they are then made-to-measure and coordinated with the individual wishes of the customers.
Your design is falling under the category of streetstyle? What is your definition of streetstyle?
Streetstyle or streetwear is classic urban clothing for me. Today it already is absolutely suitable for everyday-life and a ZurfDay t-shirt combined with elegant pants or a blazer is not able to imagine for the office-outfit.
What does ZurfDay express? How is the customer supposed to feel when wearing ZurfDay?
Feel good, feel ZurfDay :-))) this is our motto. We want the customer to simply feel well when wearing our collection. In everyday-life as well as in the freetime, of course!
How would you project your personality to your creations?
Phew ... This is a difficult question :-))) ZurfDay simply corresponds to my character. I have thousands of ideas in my head and can hardly wait to layout new images, cuts and color-combinations. With us everything is really made with all our heart and I think this is as well noticed.
"Feel good, feel ZurfDay"
What do you do besides from fashion designing?
As graphic designer I work freelance for different clients and fields and on weekends we are often on the road with ZurfDay to sports events, such as BMX- and motoX-races.
In my freetime I love long walks with my dog the most near the sea, of course, and meanwhile my boyfriend is working on a new Bulli again, so that the next surf holidays (and new inspirations for ZurfDay) can come again, too. :-)
Did you ever imagine to have your own fashion label?
Very clearly: Yes! Even though the way through graphic design and the work in commercial agencies has led me there, it has been a wish of mine already as little girl. In our family everything has been turning around the fashion topic, my uncle back then had a fashion business and I loved to spend time with him in his showroom.
What could you wish more from life?
I would wish that all people treat each other with respect and that everyone of us can live in peace with each other.
Thank you for the great interview, Kristine! The interview has taken place in October, 2016.
I for myself firstly never thought that I would find myself wearing ZurfDay in the beginning since sporty is not my first choice of style. But indeed, as Kristine stated, streetwear can be more than sports. On the other hand it works as well with the rocky style which I am totally into. Like this ZurfDay and I found our way to each other. Because a cool T is a must-have in every closet. Last but not least I want to confirm the very high quality of the ZurfDay fashion. The clothes feel soft and supple and adapt to their wearer very well. The cut for girls especially is very fitted at the waist which is good because there are different sizes for all kind of bodies and despite the sporty - or rocky - style the women or girls wearing ZurfDay keep their femininity in a not as much feminine style.
"With us everything is really made with all our heart and I think this is as well noticed."
Faux leather pants - She
Chucks - Converse All Star
Leather jacket - Gipsy
Hoodie jacket - Lipsy London
Lipstick - Kiko Milano
Follow Kristine Dölle or rather ZurfDay on Facebook and Instagram and visit their official site for shopping, more products and further information.
Xoxo ♥ Johanna