New In

Hello dear readers,

I have sad news to tell you. After the Paparazzi store in the shopping mall Wandsbek Quarree in Hamburg closed the second store in the shopping mall Hamburger Meile will soon close, too. I will miss this store since I have bought many amazing clothes there - the readers of this blog might never forget:



Apart from the amazing clothes of low cost, the staff is always very kind even until the very end. So much that once again I got personal discount for my new achievements in addition to the final offer 50 % off for the whole shop and even got some gifts for free.

See my new in below:






Xoxo ♥ Johanna

No Pain, No Game

Hello my dear readers,

you cannot always be a winner but it is up to you when you decide to stop being a surviver and give up. Those who fail at the first try rather know to cherish the value of success at another try or to fight for success until it is achieved. I still do not easily believe that a fail is another chance for something better but I am one of those types who are strengthened by a fail and more motivated to win the next time. A creative mind like me will always find a way out of hardships even though I belong to the dark side because the darker yourself the brighter your future. It is the criminal minds that always invent the plan B spontaneously.

Life is a jungle: it does not always act according to our will neither it offers all we want. Learn to deal with it. In the end it is a playground of piece of art to create however we want. Take to your hands whatever comes in your way and start to brainstorm.



Huge thanks to Tham from Thanh Nails for this beautiful and neat work! Visit the studio in Hamburg-St. Georg at the Lange Reihe 1-5.

Xoxo ♥ Johanna

Moments Of Joy: 23rd Birthday

Hello my dearest readers,

exactly two weeks ago I became 23 years old - yes, time is not standing still, not even on me. I am like my soul mate among my friends, that if it comes to arrange others' birthdays we are always attentive and good at it but we would never expect others to return this favor to us. I was happy that this time all I seemed to haven given was returned to me. When the clock tock midnight of September 1st I was surprised with some sweet gifts, our family's friend as guest, strawberry-cake and the most beautiful bottle in history.


I think I am not alone in the world with the disappointment that some certain people miss to congratulate you on your birthday, even though we have penetrating reminders such as Facebook or other networks where we say "Thank you" to those who remembered and share some beautiful moments of our special day. The worst thing about that is if those people post pretty much that day or like the photos you post without any further reaction than clicking "like" - is that what has become of our human society?
Nevertheless I can doubtlessly say that this was the best birthday I have ever had: in the first place because all the goals or rather wishes I had set for my birthday were fulfilled with a proud number of congratulations, a special person writing more than just a simple 'Happy Birthday' and my significant other honoring me on my special day. Furthermore I was surrounded by my most favorite people and wore one of my dream outfits (at this point my huge thanks go to my significant other who was responsible for this opportunity). Last but not least the further gifts I received touched me to the bottom of my heart and will last for ever. The dinner at the Louisiana restaurant and completeing the night on the event "LVRS ROOM - another love story" dancing in the noble club The Room in Hamburg were just perfect.


The gifts I received: the sexy women's long sleeve slim bodycon party cocktail evening mini dress, red roses, a bottle of red wine, a bottle of rosé sparkling wine, money, a personal shopping voucher, a book, a holy bracelet (a new good-luck charm to add to my arm), lots of sweet birthday cards, two tickets for the Hokusai x Manga exhibition, new Vans, a biro saying "love you", a big lollipop, liquer, a necklace pendant with two dolphins forming a heart, the perfect opaque purple lipstick by Kiko Milano I wished for from a friend who could not attend to my birthday, a cuddly scarf, nail polish and Yu-Gi-Oh! trading cards.

With gifts like those gifts I can say that I am surrounded by the very best people in the world!





dress - CNDirect
Lipstick - P2
Pumps - Görtz
Bracelet - Douglas
Watch - Chanel

Huge thanks once again to each once from my family, friends, colleagues and mates who made my 23rd birthday so special and unforgettable. Thanks for all the touching words and wonderful wishes and of course the supercute gifts.

Xoxo ♥ Johanna

Pretty Queen

Hello my dearest readers,

it has always been every girl's dream to become a princess - but not mine. One day I am going to tell you how I have become a queen and why I would encourage every girl to aim for becoming a queen. Often the mistake is made to assume that you automatically become a queen when you are living the life of a princess. Let me disagree to this. These girls might think that it is better to feel the unconditional from everyone, live in peace, having all their wishes fulfilled and be overwhealmed with compliments and sweet words. But also this dream is nothing than an illusion. It takes a little bit more to that.

But nevertheless, who says that when you are a queen you cannot get all this as well? As a queen you may at times enjoy the admiration a princess gets at a higher level that is yet to be explored by you. With a gentle barrier and a safe distance. A princess is just a princess, a queen is a few things more at the same time. She does not live according to rules or admissions, she sets those. Even in a chess game you still surrender to the queen.

The lipstick and jewelry by BornPrettyStore are as well things you surrender to because they turn even girls who are not as much into fashion to fashion lovers. Even though the store rather makes the shoppers feel like a princess yet there always arrive the things I desire worst deep in my heart to complete my style of the Dark Queen, the Bad Queen or ... the Queen Of The Night. Despite all the darkness I express I still can feel like a pretty little but very valueable doll.














Neckband - Claire's
Earrings - SIX
Watch - Chanel
Top - GUESS
Skirt - Clockhouse by C&A
Pumps - She by Karstadt

Xoxo ♥ Johanna

HOKUSAI X MANGA

Konnichwa my dearest readers,

if I did not propagate my Armenian roots as much many people would think that I come from Estonia since I share my love towards this pretty often, apart from that the country along with its culture has left a big mark on me. What many of my fellow people however underestimate is my big love towards Japan: I think I can say that since my very beginning animes, mangas and the whole Japanese pop culture have been my big passion. This is what I want to teach my new friends who have realized it so well and quick that I got two cards for the HOKUSAI X MANGA exhibition at the museum for arts and commercial enterprise in Hamburg for me and my significant other on my birthday (about which I am going to tell you more soon) with a card saying that my friend who got me this gift hopes that he and I will last for the eternity.

Those who follow me on SnapChat (ItsNotJ) have accompanied us already on Sunday.


The Japanese pop culture has been existing already since 1680. While animes and mangas in the 1990s in Europe and the United States have been to entertain children they have been the main elements of the Japanese country and culture. The art represents the country and culture and the Japenese citizens are living for and according to it. Famous "children's stuff" such as Hello Kitty or Pokémon in Japan are not only popular within the young Japenese people but also among adults in any lifestyle: from fashion to literature.

The reunion with old friends was truly a big pleasure.







Photo: Google Search - I took one myself but forgot to save it from SnapChat


Apart from the main exhibition which was in the center of the 2nd floor, the other floors provided other exhibitions such as a sneakers-, chair- or a piano-exhibition.










The exhibition still lasts until September 11th, if you have time I really recommend you to visit it. Thank you for this amazing gift M!

Xoxo ♥ Johanna

The Best

Hello my most favorite readers,

we all have favorites or rather good luck charms in our life, such as a certain color that is supposed to give us power, a pattern that is our trademark or a special brand that we love to wear. The special the occasion the more effort I give for my outfits, the single elements and the details. This is one of my major fashion philosophies: The important the occasion the earlier I start to prepare and think of the outfit for a flawless and perfect performance. Believe it or not, but people - no matter if this is their element or not - feel if your are giving effort for your looks or not. They recognize you in your passion what for you do it and recognize your love towards the occasion or even the person whom you dress up for.
The best of you consists of being true to who you are. Those who know you will always see if you are drifting apart of who are. It takes a lot of risks to notice it and speak it out but it is never a sin to encourage somebody else to be who they are. It is hard to accept this kind of feedback at first because us people are convinced that we know what we do but in the end we are just proven how wrong we are. It takes strength and self-confidence to always be oneself sometimes in this complex world. Those who do not have it for some reason of gaps in their life might feel a (positive) jealousy towards the people in their surroundings but they know that they will be thankful for those black angels who encouraged them to stay true.



Huge thanks to Tham from Thanh Nails in Hamburg at the Lange Reihe 1-5 for this beautiful and great naildo! If you are in Germany I recommend you to pass by.

Xoxo ♥ Johanna

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